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Professional Business Consultants & Expert Business Plans Company Offers Sweat Equity Participation To Entrepreneurs Needing Venture Plans To Raise Capital

in Business Plan, News / by 72 Equity
June 9, 2013

72Equity.com is offering start-up entrepreneurs & existing companies in any industry needing venture business plans a discounted fee involving sweat equity for expert business consulting, business plans, & marketing plans.

“While 72 Equity.com & many other competitors are hired to write business plans & private placement memorandums that average $7500-$25,000, the company has announced a limited partnership where business plan costs are discounted in exchange for sweat equity in a venture” , states Yuri Rutman, Managing Partner of 72 Equity.com. “It adds more skin in the game for our upside and for entrepreneurs knowing that they will have long term support with their venture compared to other business plans writing companies that deliver boilerplate business plans and little else.”

The sweat equity arrangement is available to both start-ups and existing companies that need their entire business vision revamped in terms of capital raising, marketing, progressive management consulting, and social media.

Many business plan writing companies boast of Ivy League MBA’s who are writing business plans yet have never raised capital or have run companies but charge high fees in getting business plans completed. Sometimes in the area of $10,000-$30,000 per business plan & PPM which makes sense for an operational company with revenues that wants to raise additional funding, but, not for first time startups. Alternatively, many entrepreneurs think by paying $500 for a business plan, they are getting a great deal when all they get is sometimes a foreign company with a limited comprehension of English to write the plans.

“Some new startups might have real world experience in the new business they want to raise money for, but don’t have the operational or financial knowledge to prepare a business plan, marketing plan, private placement memorandum, and, pro-forma forecasts needed to make a quality investor presentation”


, add Rutman. “Further in today’s economy the competition in attracting investors is very large so various other strategies need to be implemented for startups to succeed where getting external consultants that have an upside in their companies creates a win-win situation for everyone”.

“We are industry neutral in that we customize business plans and capital raising strategies for everyone from startup-pre IPO technology companies to non-prrofit organizations to restaurants to film producers to manufacturing to shooting ranges to professional services companies”, adds Rutman.

“But we don’t just churn out a plan and say ‘good luck’. We really want to maximize a company’s or entrepreneur’s long term success so that’s why we really fill in a lot of gaps that some of our business consulting competitors simply do not have the experience to manifest”.

72equity.com also acts as a progressive management consultant in filling in the holes that many entrepreneurs may have in their business plans, including providing innovative risk minimization strategies and exit scenarios for investors.

Startups, entrepreneurs & established companies that are looking to raise funding can contact the company for a no obligation consultation at http://www.72equity.com, Toll free at 1-888-341-6888, or directly at 310-651-0799

How Much Should A Professional Business Plan Cost?

in Business Plan / by 72 Equity
May 9, 2013

Google any search term like “expert business plans”, “flat fee business plans”, “affordable business plans”, or “best business plan writing service” and you will be presented with dozens or hundreds of search results from business plan companies, business plan consultants, and other experts who seem to waive the holy grail of business plan writing for you to get your funding.

The reality is, most of these business plan preparation companies have a very boilerplate approach in working with entrepreneurs and how much they charge.

While startups and entrepreneurs want the best deal, many entrepreneurs have unrealistic expectations of what they can get for paying a company $500.00 or even $1,000.00 for a business & marketing plan.

Most of these lower end companies are not always based in the U.S., have difficult language barriers, and have zero comprehension of what it takes to get an SBA Loan or raise money from Angel Investors or Venture Capital.

For the lower priced companies based in the U.S., the question is “Who Will Prepare My Business Plan?”.  While many MBA students or retired executives are all scrambling to use their knowledge to write a business plan, entrepreneurs should ask the following questions:

1. Has this business plan consultant actually raised money for his own ventures?

2. Has this business plan consultant ever been a CEO of a company?

3. Does this business plan consultant sign up 10,20,30 entrepreneurs per month and then outsource the business plan writing services to low cost labor outside the United States?

4. How hands on is this business plan consultant?  Would he/she ever be open to discounting their fees in exchange for sweat equity in the new startup if its applicable?

Once an entrepreneur has asked these questions, he can more readily decide what is a realistic budget to pay a business plan consultant.  In the old adage of you get what you pay for, its vital that entrepreneurs understand that the seeds of their business, is in fact a professionally prepared business plan.

At 72Equity, we think of ourselves and strategic partners for your vision and never overextend ourselves with more engagements that we can handle.  Especially if we feel that your startup has the potential for us to assist you in recommending capital raising strategies.

Entrepreneur Business Plan Guide

in Business Plan / by 72 Equity
May 9, 2013

Your entrepreneur business plan is literally the bible of your startup’s vision in raising capital from Angel Investors, Venture Capital, SBA Loans.

While there are many guides on how to write a business plan, the challenge many entrepreneurs face is how to keep an emotional distance from their ideas and putting facts and figures on paper that will draw in the right investor.

Many investors look for different things in deciding on whether they will fund a new startup, so having a professionally written plan by experts who have raised money themselves and ran companies adds an extraordinary amount of value and increases the likelihood of success.

So what’s included in a business plan, and how do you put one together? Simply stated, a business plan conveys your business goals, the strategies you’ll use to meet them, potential problems that may confront your business and ways to solve them, the organizational structure of your business (including titles and responsibilities), and finally, the amount of capital required to finance your venture and keep it going until it breaks even.

A good business plan follows generally accepted guidelines for both form and content. There are three primary parts to a business plan:

  • The first is the business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success.
  • The second is the marketplace section, in which you describe and analyze potential customers: who and where they are, what makes them buy and so on. Here, you also describe the competition and how you’ll position yourself to beat it.
  • Finally, the financial section contains your income and cash flow statement, balance sheet and other financial ratios, such as break-even analyses. This part may require help from your accountant and a good spreadsheet software program.

Breaking these three major sections down even further, a business plan consists of seven key components:

  1. Executive summary
  2. Business description
  3. Market strategies
  4. Competitive analysis
  5. Design and development plan
  6. Operations and management plan
  7. Financial factors

In addition to these sections, a business plan should also have a cover, title page and table of contents.

How Long Should Your Business Plan Be?
Depending on what you’re using it for, a useful business plan can be any length, from a scrawl on the back of an envelope to, in the case of an especially detailed plan describing a complex enterprise, more than 100 pages. A typical business plan runs 15 to 20 pages, but there’s room for wide variation from that norm.

Much will depend on the nature of your business. If you have a simple concept, you may be able to express it in very few words. On the other hand, if you’re proposing a new kind of business or even a new industry, it may require quite a bit of explanation to get the message across.

The purpose of your plan also determines its length. If you want to use your plan to seek millions of dollars in seed capital to start a risky venture, you may have to do a lot of explaining and convincing. If you’re just going to use your plan for internal purposes to manage an ongoing business, a much more abbreviated version should be fine.

What about Pitchdecks?

A Pitchdeck, while popular in summarizing the key points of your business plan, should never be a complete substitute.  While there are stories of entrepreneurs who raised capital based on pitchdecks alone, most of these had previous experience in raising capital and launching factors so their level of trust with investors was much higher.

For new entrepreneurs, a professionally prepared business plan should still be at the core of any investor presentation.

Expert Business Strategy Consultants

in Business Plan / by 72 Equity
May 8, 2013

A lot of startups and established companies looking to either raise capital, launch an online social media marketing presence, or revitalize their current vision may benefit from engaging a third party business strategy consultant.

A lot of founders, CEO’s, and entrepreneurs sometimes get stuck in plateaus in terms of defining original vision for their companies on many levels.  Sometimes, this has to to do with internal management challenges, egos, new directions, innovative marketing strategies, or overall idea generation.

At 72equity our expertise lies in reinvigorating with new new sparks of life that many business ideas need to come to life.  Whether its new business plans, PPMS, marketing plans, or social media strategies, we look at clients as internal rather than external in terms of our breathing new life into their existing vision.

Our business strategy consulting is catered to both small businesses and larger corporations who want a progressive and visionary approach to implementing their business goals.

 

 

 

Expert Business Plans, PPMS, Pitchdecks Written By Professional Private Equity Executives Caters to Entrepreneurs, Start-ups, & Established Companies

in Business Plan / by 72 Equity
February 17, 2013

72 Equity specifically caters to the needs of start-up companies and entrepreneurs that need a professional business plan & PPM to raise capital on sites like Gust.com, Angel.co, and others.

Most first time entrepreneurs think that writing a business plan from some template they downloaded online is all they need to raise money. But in reality there needs to be a more comprehensive approach that makes it easier for investors to write a check.

Regulation D, Rule 504, 505, or 506?

LLC Units or Convertible Cumulative Preferred Stock? Capital Protected Strategies And Risk Minimization?

1 Year, 3 Year, 5 year pro-formas?

The options can be endless for entrepreneurs who have a great idea, but don’t always have the $15,000 – $25,000 that most securities lawyers will charge to take their business plan and transform it into a marketable securities offering and private placement memorandum.

72 Equity can provide custom tailored business plans and private placements for a fraction of the cost.

Most business plan writing companies have a boilerplate mentally. They take your notes and a few weeks later they say “good luck’.

At 72 Equity, we recommend structures that will increase your likelihood of getting investors and gearing you up for long term success. We even tell you where to find investors using social media and other techniques.
If you have an imminent need for a professional business plan or PPM or Pitchdeck to raise money from Angel Investors or Venture Capital or SBA loans, please contact us for a free consultation at 310-651-0799.

Why Social Media Marketing For Physicians, Surgeons, Dentists, & Medical Practices Is A Necessity

in Social Media / by 72 Equity
February 17, 2013

Medical Practice Social Media Marketing Campaigns & Strategies can provide an enormous amount of value to physicians and medical practices in various ways that enhances established and new patient synergies.

In 2012, Two reports from large consulting organizations  looked at ways in which social media marketing campaigns  can exceed business objectives and levels of patient trust.

The PwC Health Research Institute,  &  CSC’s Global Institute for Emerging Healthcare Practices, looked at social media as a valuable business intelligence tool, a customer service tool, and even an avenue for reporting that could lead to better care and improved outcomes.  This creates a win-win situation for both physicians and new and prospective patients.

“Increasingly, I think the progressive physicians are more focused on the customer experience and how they can differentiate themselves from other physicians, not just from a clinical perspective but from the overall engagement perspective,” said Karla Anderson, partner in PwC’s Health Industries practice. Social media “does give them a sort of easy way, with not a lot of effort, to find … what their customers care about. You can listen and learn and use that to further enhance your practice,” Anderson said.

How can doctors use social media in new ways? Various Social Media & Medical Marketing Experts reference several levels of opportunities.

Investigate & Discover What Is Needed And What Is In Demand

Physicians can gain insight into what patients are willing to do to improve their health and what obstacles stand in their way.  Social media strategies can be an  outlet to find out what services and events interest people.  Posting phots on Facebook, Twitter, Pinterest can establish a patient reference on their questions and answers collectively.

A lot of trends developing on Twitter could indicate a need in the community for a specific illness. From a social media content perspective, a community could benefit from doctors posting more information about an illness.  From a business perspective, the conversations could help guide product or service development efforts within that practice.

Even small physician practice might can manage social media efforts effectively with the right Social Media company that is outsourced.

Customer Service Improvement

Medical Practices that outsource social media & online reputation management can immediately respond to both positive & negative comments that appear about them which internally gives them more intel to better their infrastructures.

In an age of transparency, even certain imperfections can be addressed online which give a physician a more personalized dialogue with patients.

Medication Feedback

Feedback on therapies & pharmaceutical is one of the most valuable uses for social media  that can be administered without much effort.

Monitoring Twitter regarding certain drugs and patient reactions to it is informative for physicians to share any info on their social media outreach platforms sucha s Facebook, Quora, and other places.  As well as offering alternatives if there is a growing concern over side effects.

Quality Improvements

Social media makes it easy for practices to see how they compare with others in the region in terms of what they offer and how satisfied their patients are. Observing the competition’s social media sites will give practices a glimpse inside their spaces. Monitoring the social media activities of others also can give medical practices that are just starting online campaigns a powerful competition analysis tool.

If you are a medical practitioner and are looking for a powerful way to increase your practice, while knowing its competition neutral, please contact us at 310-651-0799.  Competition neutral social media means we will not be engaged by any of your competitors within a certain area unlike a lot of other social media companies that use a boiler room approach in taking on the same type of practices in a city .

 

 

Raising Money On Angelist (www.angel.co) Starts With An Affordable Expert Business Plan, Pitchdeck, & Social Media Capital Raising Strategies

in News / by 72 Equity
January 14, 2013

With the recent Jobs Act allowing more flexibility for entrepreneurs to raise capital under Regulation D, Rule 506 as well as crowdfunding, a lot of entrepreneurs need to leverage the use of social media to gain investor leads.

“While a lot options exist online for entrepreneurs to raise money from both angel investors and venture capital, there is still a large funnel that is untapped that can give any startup the edge to attract investors.  Especially if they are not located in the hub of Venture Capital like Palo Alto,  Silicon Valley, San Francisco, and other hotbeds”, adds Mike Shuster, VP of 72 Equity which provides entreprenuers with a set of tools to succeed in raising money.

But apart from an idea to generate investor leads from social media marketing, entrepreneurs really need to be prepared when presenting their capital raise goals.

“Whether its a pitchdeck, pitchbook, business plan, or private placement memorandum, entrepreneurs and start-ups need to realistically budget the costs of have these prepared so they have an upside for success in attracting and closing venture funding or angel investor rounds”, adds Shuster.

“Further, its is much more cost effective for a startup to outsource social media marketing at the onset of a capital raising strategy pre-funding to create a funnel that will attract traction for a startup as well as equity”.

72 Equity is currently offering a special January Flat Fee rate of $3500.00 which includes a business plan, custom pitchdeck, and some social media consulting to generate investor leads to raise capital for startups and first time entreprenurs.  For a business plan and PPM only, the company is offering a $2500.00 flat fee which also includes a Regulation D. Rule 504-506 private placement memorandum, operating agreements, investor suitability questionarre.

“A stand-alone offering offering with a securities attorney without a business plan runs $7500-$15,000. And some business plan companies are gouging entreprenuers and charging them $10.000-$20,000″, adds Shuster.

For a free no-obligation consultation, 72 Equity can be contacted toll free at 888-341-6888 or directly at 310-651-0799 so they can share with you some of their services to help you raise capital for your startup using both social media and our business plans, PPM’S, pitchbooks, and pitchdecks.

Restaurant Social Media Agency Marketing & Facebook Marketing

in News, Social Media / by 72 Equity
January 3, 2013

What worked in 2012 in terms of Restaurant Social Media Marketing & Online Reputation Management on Twitter, Facebook, Yelp has only started to touch the tip of the iceberg for both new and established restaurants.

With customer interaction and corporate transparency interchanging a rapid pace, restaurant owners need to follow a few social media for restaurant  rules to engage and retain more customers and know how to deal with bad reviews online.

Especially with the early 1 billion people on Facebook who need to eat and like to eat well.

1. ENGAGING AND RESPONSIVE WEB DESIGN

A lot of restaurant owners are not up to date on technology and the firms they outsource to in creating their existing web sites usually have a very one dimensional approach in creating responsive web sites for a restaurant’s digital marketing needs.  So using outdated Flash technology instead of HTML5 and other newer coding and design methods that can carry over both online and mobile is missed out.

A lot of owners sometimes don’t even evolve to change their years with outdated Copyright notices on their site.  Or they think word of mouth is enough but sooner or later they get a wake up call that ongoing customer engagement is the key.

Also, a lot of restaurant owners simply did not have their web sites designed to achieve page 1 google rankings through organic search and wonder why the competition is higher on search engine rankings.  Most web designers are not SEO, SEM, or social media experts so unless a web design firm does in fact have everything in house where the team can work in unison, sometimes its too late to go back and rework everything in without having to hire another firm from scratch.

2.  Transparency on responsiveness.

A lot of restaurant owners feel the need to overlook negative responsive on Facebook, Yelp, and other review sites and only focus on addressing the positive.

What restaurant owners needs to have is a quick responsive to both negative and positive to show that just like the rest of us, no one is perfect, mistakes can be made, entrees can be flawed, and using kind and professional responsiveness gives more character in the long run to both an owner of a restaurant and a restaurant themselves.

3.  How & Why It All Started.

Give your customers more background and education on your recipes, why you choose them, how they can prepare them at home, or some interesting tidbits on ingredient sourcing. This can be in the form of videos, podcasts, or quick online recipe tips you post on your Facebook page.

A lot of your current customers may me moving to another city where they would love to replicate a few of your dishes at home.  You are not giving out trade secrets, just giving out a bit of appreciation.

4. Cool commercials or webisodes

With the popularity of reality tv, why not give your customers some real time insight into the day to day of how your restaurant operates by creating either some cool commercial spots for the web, or, a docu-drama type series online that can reward them with gift cards, deals, promos, and other things in the process.

 

5. Be Consistent.
Posting a new menu item today and not posting anything for two weeks is not a way to be engaging and consistent.  Hire someone either inhouse or an external social media marketing firm that can prepare image, video, audio, or test posts 1 week or 1 month in advance.
6. Say “Thank You” to your staff and employees.
You’d be surprised how much more business you can generate if customers know you treat your employees like gold in special mentions on Facebook.  Those same employees may sometimes have more Facebook or Twitter followers than you and if they retweet what you say about them, it creates more awareness for your level of cool and cuisine.
7. Conquer The Competition & Evolve With Technology
There is nothing more engaging and progressive that showing your customers your innovation in technology in keeping them informed or allowing them a convenient way to interact with you.
And one of the best ways to do that is to create an APP.
Jimmy John's is just an example of how you can do the same thing and even more in terms off online ordering, blogging, catering, RSVP, last minute cancellations for standby RSVP's and other things.
If you are a restaurant that really wants to go beyond the stratosphere in having an evolving technology and social media platform, please contact us for a free consultation at 310-651-0799

Social Media Marketing For Startups To Raise Capital

in Business Plan / by 72 Equity
January 3, 2013

With the recent Jobs Act allowing more flexibility for entrepreneurs to raise capital under Regulation, Rule 506 as well as crowdfunding, a lot of entrepreneurs need to leverage the use of social media to gain investor leads.

While a lot options exist online for entrepreneurs to raise money from both angel investors and venture capital, there is still a large funnel that is untapped that can give any startup the edge to attract investors.  Especially if they are not located in the hub of Venture Capital like Palo Alto,  Silicon Valley, San Francisco, and other hotbeds.

But apart from an idea to generate investor leads from social media marketing, entrepreneurs really need to be prepared when presenting their capital raise goals.

Whether its a pitchdeck, pitchbook, business plan, or private placement memorandum, entrepreneurs and start-ups need to realistically budget the costs of have these prepared so they have an upside for success in attracting and closing venture funding or angel investor rounds.

Further, its is much more cost effective for a startup to outsource social media marketing at the onset of a capital raising strategy pre-funding to create a funnel that will attract traction for a startup as well as equity.

For a free no-obligation consultation, please contact us at 310-651-0799 so we can share with you some of our service to help you raise capital for your startup using both social media and our business plans, PPM’S, pitchbooks, and pitchdecks

 

Chicago Social Media Marketing Agency & Chicago Web Design Co. Offers Page 1 Google Rankings

0 Comments/ in News, Social Media / by 72 Equity
October 7, 2012

A Chicago & Los Angeles Social Media Marketing Agency, Web Design, & Business Consulting firm that has clients around the United States and Canada is using an innovative and proprietary competition neutral marketing strategy to assist new & established businesses in achieving Page 1 Google Rankings for U.S. clients.

From restaurants to medical practices to manufacturing companies, 72 Equity guarantees Page 1 Google Rankings from any number of social media marketing links and/or a client’s stand alone web site based on a non-competition algorithm.

“A lot of web development firms and social media marketing agencies sometimes take a niche boiler room approach in working with clients and dazzling them with a portfolio of hundreds of clients in a similar industry and/or city”, states Mike Shuster, VP of 72 Equity.  ”What happens is you have 5, 10, 20 clients in the same city all battling for organic search placement on search engines and social media sites without having a high degree of transparency from the beginning”.

72 Equity’s approach is different in that it offers its web design & social media marketing clients a 100% lifetime guarantee that it will not take on a competitor.

“So if its a steakhouse in Chicago, a plastic surgeon in Miami, a sushi restaurant in Manhattan, or a new brand or product line, we will not be engaged for their competition. Period.”  Shuster further adds, “when we are designing strategies for clients to be ranked high in search engines and be found across social media networks, we will focus on keyword specific strategies to get clients the VIP service in terms of visibility. A lot of other competitors simply do not share with their clients that there are only so many keywords that could rank high for “Miami plastic surgeon” or “Best Chicago New York Strip Steak”.

72 Equity can be contacted at 310-651-0799

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