Privacy Policy

1. Introduction

72Equity ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at 72equity.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

• Fill out contact forms or lead capture forms
• Subscribe to our newsletter or updates
• Schedule a consultation or strategy call
• Submit inquiries about our services

This information may include your name, email address, phone number, company name, funding stage, and any other information you choose to provide.

Automatically Collected Information

When you access our website, we automatically collect certain information about your device and usage, including:

• IP address and geographic location
• Browser type and version
• Operating system
• Referring URLs and exit pages
• Pages viewed and time spent on pages
• Click patterns and navigation paths

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities. These technologies help us analyze website traffic, customize content, and serve targeted advertisements.

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors interact with our website
• Advertising Cookies: Used to deliver relevant advertisements and track campaign effectiveness
• Preference Cookies: Remember your settings and preferences

4. Google Advertising & Analytics

We use Google services including Google Analytics and Google Ads to analyze website usage and deliver targeted advertising. These services may collect information about your online activities across websites and over time.

Google Analytics

We use Google Analytics to collect information about your use of our website. Google Analytics collects information such as how often you visit, what pages you view, and what other sites you visited before coming to our website. We use this information to improve our website and services.

Google Ads & Remarketing

We use Google Ads remarketing to advertise across the Internet. Google may show our ads on sites across the Internet based on your prior visits to our website. Google uses cookies to serve ads based on your past visits.

Opting Out of Google Advertising

You can opt out of Google's use of cookies by visiting Google's Ads Settings. You can also opt out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page.

5. Third-Party Advertising Networks

We may partner with third-party advertising networks, including but not limited to:

• Google Ads / Google Marketing Platform
• Meta (Facebook/Instagram) Advertising
• LinkedIn Marketing Solutions
• Microsoft Advertising (Bing)

These networks may use cookies, web beacons, and similar technologies to collect information about your interactions with our website and other websites to provide targeted advertisements.

6. How We Use Your Information

We use the information we collect to:

• Provide and maintain our services
• Respond to your inquiries and fulfill your requests
• Send you marketing communications (with your consent)
• Analyze website usage and improve user experience
• Deliver targeted advertising and measure campaign effectiveness
• Comply with legal obligations
• Protect against fraudulent or illegal activity

7. Information Sharing

We may share your information with:

• Service Providers: Third parties who perform services on our behalf
• Advertising Partners: To deliver and measure targeted advertising
• Analytics Providers: To help us understand website usage
• Legal Authorities: When required by law or to protect our rights

We do not sell your personal information to third parties.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Right to access your personal information
• Right to correct inaccurate information
• Right to delete your personal information
• Right to opt out of marketing communications
• Right to opt out of targeted advertising

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected and the right to request deletion.

EU/EEA Residents (GDPR)

If you are located in the European Union or European Economic Area, you have rights under the General Data Protection Regulation, including the right to access, rectify, and erase your personal data.

10. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: